Success; Part 3: Partnerships

                The Hunger Games producers at Lions Gate Entertainment created many partnerships in order to promote the film adaptation of the highly successful young-adult sci-fi/action/drama novel written by Suzanne Collins. Some of these include partnerships with Universal Republic, CaféPress, China Glaze, and World Food Programme / Feeding America.

                Lions Gate entertainment partnered up with Universal Republic Studios in order to produce the original soundtrack for the highly anticipated film.

 CaféPress and Lions Gate partnered in order to produce promotional gear for the film, such as apparel and accessories.

 Lions Gate and China Glaze formed a partnership to produce a promotional line of nail polish called “Capital Colours,” with the propaganda slogan “What will you be wearing to the opening ceremonies?” The promo ad features an image of Effie Trinket in her purple attire, with her chin tilted slightly right and to the side, with her eyes focused up and to the left.

Lions Gate and World Food Programme/Feeding America formed a partnership to feed the hungry, with this propaganda ad: “Teaming up against hunger: The Hunger Games movie, World Food Programme and Feeding America want you to join us in the fight against hunger. No matter where you live, hunger isn’t as far away as you might think – often, it is right around the corner. But by teaming up, we can build a better future for hungry children and families all over the world. Are you in?” (http://hungergames.wfp.org/)

Lions Gate has not only been highly successful at promoting it’s box-office blockbuster The Hunger Games, but has been working at contributing to a world-wide issue.